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Awards and recognition

Awards and Recognition

While we are not in the business of winning awards, we are grateful that our customers and the industry have recognised our commitment to protecting what matters most.

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Money Magazine Money Life Insurance Award

2025

  • Money Magazine Life Insurance Awards 2025 – Life insurer of the year—direct

  • Money Magazine Life Insurance Awards 2025 – Life insurer of the year—advised

  • Money Magazine Life Insurance Awards 2025 – Best value direct life insurance

  • Money Magazine Life Insurance Awards 2025 – Best value direct life and TPD insurance, white collar professional

  • Money Magazine Life Insurance Awards 2025 – Best value direct life and TPD insurance, light blue-collar

  • Money Magazine Life Insurance Awards 2025 – Best value direct income protection insurance, white collar professional

  • Money Magazine Life Insurance Awards 2025 – Trauma insurance

Money Life Insurance Awards recognise the leading providers of risk insurance in Australia, including death, TPD, income protection and funeral insurance.​

​The awards showcase the organisations offering the best cover for members as well as the best-value premiums, to help save Australians money and to select an insurer that best meets their needs.​

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Finder Winner Life Insurance and Income Protection

2023, 2024, 2025

  • 2025 Finder Life Insurance Awards – Winner Best Life Insurance

  • 2025 Finder Income Protection Awards - Winner Best Income Protection Insurance

  • 2024 Finder Life Insurance Awards – Winner Best Life Insurance 

  • 2024 Finder Income Protection Awards – Winner Best Income Protection Insurance 

  • 2023 Finder Income Protection Awards – Winner Best Income Protection Insurance 

  • 2023 Finder Life Insurance Awards – Highly Commended

Finder is a comparison website that serves more than 2 million people globally every month since 2006.

In the research conducted, TAL’s Life Insurance policy was one of the most affordable policies, on average, for both white and blue collar workers.

TAL is also one of the few insurers to automatically include a child critical illness benefit, protecting kids aged between two and 19 (next birthday) if they suffer a specified critical illness event. Its income protection policy comes with flexible waiting periods too.

Unlike its life insurance policy, TAL’s Accelerated Protection Income Protection does have a maximum benefit limit (the amount you can claim per month) of $30,000. Whether you’re getting married, having children or buying a home, TAL designs its policies to be flexible. This is fundamentally why it won two Finder Awards and why it’s trusted by millions of Australians.

Gary Ross Hunter on TAL’s 2024 win
Finder, Editor Insurance & Innovations

Canstar Outstanding Value

2022, 2023, 2024, 2025

Canstar is a trusted financial platform and Australia’s biggest financial comparison site*, comparing more brands than any other. Our purpose is to simplify the world of finance and help consumers confidently find the right product for them.

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Money Magazine Best of the Best Awards

2024

  • Money Magazine Best of the Best Awards 2024 – Best value direct life and TPD insurance, white collar professionals

  • Money Magazine Best of the Best Awards 2024 – Best value direct income protection insurance, white collar professionals

Money magazine's annual Best of the Best Awards recognise the leading financial product and service providers in Australia. The awards are designed to help more Australians grow their personal wealth through the magazine's independent research and insights into the country's best-value providers

Money Magazine Winner Direct Life Insurance Cover

2023

The winner was judged to be the best life insurance company across the key product sets of life insurance, funeral, trauma, income protection and accident insurance, where these products are marketed directly to consumers, for example, online. Products were assessed across financial strength, product features, premium rates, service and market strength. 

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Plan for Life Excellence Awards

2022, 2023

  • Plan for Life Direct Life Insurance Excellence Awards 2023 – Best TPD for Accelerated Protection

  • Plan for Life Direct Life Insurance Excellence Awards 2023 – Best Income Protection for Accelerated Protection

  • Plan for Life Longevity Cover Excellence Awards 2023 – Best Wholesale Longevity Product, Retirement Income Solutions

  • Plan for Life Health & Wellness Excellence Awards 2023 – Best Discounts & Healthy Living Rewards

  • Plan for Life Health & Wellness Excellence Awards 2023 – Best Ongoing Medically-Tested Health Discounts

  • Plan for Life Health & Wellness Excellence Awards 2023 – Best Rehabilitation & Claims Support

  • Plan for Life Health & Wellness Excellence Awards 2023 – Best Outcomes Experience

  • Plan For Life Direct Life Insurance Excellence Awards 2022 – Winner Overall Excellence, Winner Trauma Rider (TAL Accelerated Protection), Winner Innovation – Product and Winner Term Life (TAL Accelerated Protection)

  • Plan For Life Direct Life Insurance Health and Wellness Excellence Awards 2022 – Winner Discounts & Healthy Living Rewards, Winner Devices & Health Tracking, Winner Ongoing Medically Tested Health Discounts and Winner Rehabilitation & Claims Support 

The Plan For Life Excellence Awards celebrate achievements and recognise excellence in product design and innovation across life insurance, investment and retirement solutions. The Awards are based on an independent, objective and transparent research process using actuarial disciplines. They provide industry participants with a benchmark to compare performance and provide consumers with an insight into best practice.

Workplace Gender Equality Agency – Employer of Choice

2020, 2021, 2022, 2023

The Workplace Gender Equality Agency (WGEA) is an Australian government agency responsible for promoting and improving gender equality in Australian workplaces.

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More industry awards

2021

  • Commonwealth Workplace Gender Equality Agency (WGEA) – Employer of Choice

  • Financial Services Council (FSC) Life Insurance Awards – Innovation in Retail Insurance Winner (TAL Health Sense Plus), Best Life Insurance Awareness Campaign Winner (COVID Support Awareness Campaign)

  • Lawyers Weekly Corporate Counsel Awards – Insurance Team of the Year

  • CoreData SMSF Service Provider Awards – Winner for Insurance

2020

  • Plan for Life/AFA Life Company of the Year Awards – Overall Platinum Life Company of the Year Winner, Term Life/TPD Product of the Year (TAL Accelerated Protection life Insurance Plan)

  • Australian Business Awards – Winner for Training Excellence (TAL Risk Academy)

  • ALUCA (Australasian Life Underwriting and Claims Association) Awards – ALUCA Life Insurance Excellence Claims Team of the Year Winner (TAL/Cbus Claims Team), ALUCA Life Insurance Excellence Customer Service Team Winner (The TAL Risk Academy Team)

  • Financial Standard MAX Awards – Financial Education Campaign of the Year Award for TAL Risk Academy FASEA Exam Masterclass

  • Roy Morgan Customer Satisfaction Awards – Risk & Life Insurer of the Year (Insuranceline)

  • Momentum Media Women in Finance Awards – Employer of the Year

  • Plan for Life Health & Wellness Life Insurance Excellence Awards – Ongoing Medically-Tested Health Discounts Winner (TAL Health Sense), Rehabilitation & Claims Support Winner, Outcomes Experience Winner, Innovation, Market View of Health & Wellness Programs Winner

  • Plan for Life Direct Life Insurance Awards – Term Life Product (TAL Lifetime Protection), Trauma Rider Product (Insuranceline Life Insurance), Marketer Customer Online Experience (AAMI), Marketer Overall Product Award (Suncorp)

  • Australian Alternative Dispute Resolution (ADR) Awards – ADR Corporate Team of the Year

  • Commonwealth Workplace Gender Equality Agency (WGEA) – Employer of Choice

2019

  • Plan for Life/AFA Life Company of the Year Awards – Overall Platinum Life Company of the Year Winner, Trauma/Critical Illness Product of the Year

  • Money Management Women in Financial Services Awards – Employer of the Year

  • Plan for Life Health & Wellness Life Insurance Excellence Awards – Ongoing Medically-Tested Health Discounts winner for TAL Health Sense, Rehabilitation & Claims Support winner, Innovation – Benefits winner for TAL Health Sense Plus

  • Plan for Life Direct Life Insurance Awards – Term Life winner for TAL Lifetime Protection, Trauma – Standalone winner for TAL Lifetime Protection Recovery Insurance, Bundled products winner for TAL Lifetime Protection, Marketer Term Life winner for Qantas Lifetime Protect, Marketer Overall Product winner for Qantas Lifetime Protect – Income Protection & Life Insurance, Marketer Income Protection winner for Virgin Money Income Protection Tailored

  • PRIME Awards – Highly Commended Best Public Health Initiative – TAL SpotChecker

  • Flexible Working Day Awards – Champion of Flexible Working Day Winner

  • Australian Business Awards – Community Contribution Winner – TAL SpotChecker

  • Australian Workplace Equality Index Awards – Bronze Employer

  • Insurance Asia Awards - Domestic Life Insurer of the Year - Australia

  • Australian ADR Awards - Corporate Team of the Year

2018

  • Australian Workplace Equality Index Awards – Bronze Employer and Most Improved Employer
    Money Magazine Best of the Best Awards – Best Featured Income Protection Insurance (Income Protection Plan - Premier)

  • Money Management/DEXX&R Adviser Choice Risk Awards – Best Term & TPD product (TAL Accelerated Protection Life Cover & TPD)

  • Reader's Digest Australia Quality Service Awards -Gold Award for Quality Service in funeral insurance (TAL Insuranceline)

  • Strategic Insight Direct Life Insurance Awards – Innovation Winner, Term Life Product Winner, Funeral Cover Level Premiums Winner, Marketer Overall Product Winner

  • Strategic Insight Health and Wellness Excellence Awards – Rehabilitation & Claims Support Winner, Ongoing Medically-Tested Health Discounts Winner

  • Money Management Women in Financial Services Awards – Employer of the Year

  • ANZIIF Australian Insurance Industry Awards – Life Insurance Company of the Year and Women’s Employer of the Year

  • Intelligent Automation Excellence Awards – Most Innovative Implementation of Intelligent Automation
    Strategic Insights/AFA Life Company of the Year Awards 2018 – Overall Platinum Life Company of the Year Winner

  • SMSF Service Provider Awards – Best Insurance Provider

  • Roy Morgan Satisfaction with Risk and Life Insurer Customer Survey – Top life insurer for customer satisfaction (InsuranceLine)

2017

  • AB+F Australian Insurance Awards – Australian Insurance Executive of the Year (Brett Clark) & Marketing Campaign of the Year

  • Money Magazine Best of the Best Awards – Best Featured Income Protection Insurance

  • Strategic Insight Direct Life Insurance Awards – Overall Direct Life Insurance Excellence Winner, Term Life Product Winner, Omnibus Product Winner, Customer Service Winner, Marketer Customer Service Winner

  • Canstar Life Insurance Awards – Outstanding Value Income Protection Insurance Award Winner

  • ANZIIF Australian Insurance Industry Awards Winner – Women’s Employer of the Year

  • SMA Innovation in Action Awards – Insurance Winner

  • iCMG ANZ & Asia Pacific Architecture Excellence Awards – Winner for Architecture Excellence in the Banking, Financial Services and Insurance category

  • Money Management/DEXX&R Risk Company of the Year Awards – Disability Income Product Award Winner for TAL Accelerated Protection Income Protection Premier

  • TDI Asian Insurance Innovation Awards – Top Asian insurance innovator (TAL and Qantas)

  • Roy Morgan Satisfaction with Risk and Life Insurer Customer Survey – Top life insurer for customer satisfaction (Insuranceline)

  • Strategic Insights/AFA Life Company of the Year Awards 2017 – Overall Platinum Life Company of the Year Winner, Service Quality Award Winner, Trauma Product of the Year

2016

  • Workplace Gender Equality Employer of Choice Citation

  • AFR 50 Most Innovative Companies – Australia’s 24th Most Innovative Company

  • Super Review Super Fund of the Year Awards Winner – Best Group Insurer

  • SMSF Service Provider Awards Winner – Best Insurance Provider

  • Canstar Outstanding Value Life Insurance Awards – Income Protection Insurance Award Winner

  • AFA and Beddoes Institute Consumer Choice Policyholder Awards Winner – Most Satisfied Policyholders, Best Policyholder Advocacy, Best Policyholder Focus

  • AB+F Australian Insurance Awards – Marketing Campaign of the Year

2013-2015
2015

  • Australian Banking and Finance Insurance Awards Winner – Life Insurance Company of the Year

  • Canstar Life Insurance Award (joint) Winner – Direct Income Protection, Outstanding Value (TAL's InsuranceLine brand and our business partner Virgin Money)


2014

  • Money Magazine Best of the Best Awards Winner – Best Featured Income Protection Insurance

  • Money Magazine Best of the Best Awards Winner – Cheapest Income Protection Insurance
    SMSF Adviser Awards – SMSF Insurance Provider

  • Canstar Life Insurance Award (joint) Winner – Life Insurance Award

  • Plan For Life Direct Life Insurance Excellence Awards Runner-Up – Overall Excellence Award

  • Plan For Life Direct Life Insurance Excellence Awards Runner-Up – Funeral Cover Award

  • Plan For Life Direct Life Insurance Excellence Awards Runner-Up – Trauma Product Award


2013

  • Money Magazine Best of the Best Awards Winner – Best Featured Income Protection Insurance

  • Money Magazine Best of the Best Awards Winner – Cheapest Income Protection Insurance
    SMSF Adviser Awards - SMSF Insurance Provider

  • Australian Banking and Finance Insurance Awards Winner – Life Insurance Company of the Year

  • AFR Smart Investor Blue Ribbon Awards Winner – Life Company of the Year

  • AFR Smart Investor Blue Ribbon Awards Winner – Best Income Protection, Accelerated Protection

  • Canstar Life Insurance Award (joint) Winner – Life Insurance Award

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Our Life Insurance Specialists are here to answer any of your questions.

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Any financial product advice is general in nature only and does not take into account any person’s objectives, financial situation or needs. Before acting on it, the appropriateness of the advice for any person should be considered, having regard to those factors. Persons deciding whether to acquire or continue to hold life insurance issued by TAL should consider the relevant Product Disclosure Statement (PDS). The Target Market Determination (TMD) for the product is also available.

TAL acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of Country and Culture. We pay our respect to First Nations peoples and their Elders, past and present. 

© TAL Services Limited a Daiichi Life Group Company. "TAL is Australia's leading life insurer" based on Inforce premiums for risk only life insurance policies, NMG Consulting (2022).

Life insurance issued by TAL Life Limited ABN 70 050 109 450 AFSL 237848.